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The Home of the Rebels and savages

RR x SBA est 2014

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Rebels Ride, was born out of the passion for riding in 2015 in Reading, Berkshire. With our influences and experiences based in street art, skate, surf and snow culture we created our own unique style that has made RR what it is today. Something clean, durable, and straight forward. We believed in a specific style and simplistic look that is embedded in the basic ethics of the biker lifestyle. Rebels Ride quickly grew from a group of local friends into an international lifestyle brand for everyone who wants to ride. Locally, Rebels Ride continues to grow year after year as a brand and a group forming new friendships along the way with our annual summer Motorcycle Social event sponsored by Reading Harley-Davidson and Sailor Jerrys. We are the REBELS, we RIDE together.

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Savages Biker Apparel started in the summer of 2014 in Orange County, California. Savages grew out of a different necessity, the need for a clothing line specific to the actual Biker. We decided on a logo that had to be something where pride, bravery and undying culture was apparent, we choose the Indian Chief Head. Chosen for one simple reason, The Indian was feared in his day a worthy adversary, a terror to those who opposed him. A SAVAGE. The definition of Savage originally derived from a battlefield term meaning a fierce and ferocious opponent, a foe who fights beastly and with that meaning and that logo Savages was born. In late 2018, Savages joined the Rebels Ride family to continue to keep driving the brand forward.

LIve fast, die young, leave a good looking corpse
— James Dean
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